New Digital Ruminant Marketing and Technical CPD Resources Available

MILTON KEYNES, UK, 14 April 2020 – MSD Animal Health, a division of Merck & Co., Inc., Kenilworth, N.J., USA, has boosted its library of on-line CPD resources to help vets and animal health professionals communicate remotely and provide technical training content when working from home.

The digital training material includes a range of new downloadable marketing resources for vets and SQPs to help maintain efficient communications with their farmer customer base while face-to-face contact opportunities are restricted. These include newsletter, social media and farmer engagement tools for various dairy, beef and sheep disease management issues.

Vets can also access new BRD management content highlighting the benefit of immunity-led disease prevention and ultrasound scanning of calf lungs. Practitioners are reminded that they can also view a range of practical ‘how to’ video material, as well as five different webinar recordings explaining ways to collaborate more effectively with farmers over youngstock rearing issues. The content is based on implementing MSD Animal Health’s versatile calf health checklist engagement tool, which facilitates an audit-based approach to assessing and improving current on-farm management practices.

MSD Animal Health is continuing to add to the on-line support available to vets. This includes two new webinars to be released in the coming weeks: ‘Immunology’ with Professor James Roth and ‘Salmonella’ with Katrina Henderson from SAC.

Practical animal health educational material is also available for farmers specifically via the Disease? Not On My Farm! digital information platform ( Depending on area of interest, ruminant livestock farmers can access herd health, youngstock or sheep disease management advice. The sheep information is hosted on the Project Lamb website (  

To access all the training content, register via the MSD Animal Health hub:

About MSD Animal Health

For more than a century, MSD, a leading global biopharmaceutical company, has been inventing for life, bringing forward medicines and vaccines for many of the world’s most challenging diseases. MSD Animal Health, a division of Merck & Co., Inc., Kenilworth, N.J., USA, is the global animal health business unit of MSD. Through its commitment to the Science of Healthier Animals®, MSD Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. MSD Animal Health is dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. MSD Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit or connect with us on LinkedIn and Twitter